01 june / 19:00

All-Russian Decorative Art Museum and Design School at the National Research University Higher School of Economics are organizing a discussion platform on sustainable strategies and circular design. On April 29th, in the CREATIVE HUB creative space, experts in sustainable design and economics, founders and representatives of various brands, and designers will speak.


The transition to a circular economy and the implementation of sustainable development goals require Russian companies to adopt new approaches and solutions at all stages of product creation, in which design plays a key role. It is not only about the use of recycled and biodegradable materials, but also about the strategic impact of design in transforming business models and society. Moving from individual steps to systematicity is the challenge of contemporary design.



/ 13:00-14:30. Design and sustainable strategies in industry policy

A discussion of programmes, manifestos and initiatives for sustainable development and the circular economy in Russia.

Moderator: Anastasia Krylova, Head of the Centre for Fashion and Design at the All-Russian Decorative Art Museum.


1. Svetlana Bik, Head of the Sustainable Development Infrastructure and Finance Expertise Platform, author of the '100%_Green' Telegram Channel 

2. Ekaterina Ivanova, Doctor of Social and Economic Sciences, Associate Professor of Strategic and International Management Department, National Research University Higher School of Economics

3. Ekaterina Egorova, Cyclical Economy and Sustainable Development Expert, founder of Moscow Circular 

4. Vera Burtseva, Director of Sustainable Building Research Institute, Head of the GREEN ZOOM Working Group

5. Pavel Rodkin, PhD in Art History, Associate Professor at the School of Communications of the National Research University Higher School of Economics


Break: 30 min.


/ 15:00-16:00. SIBUR. Caffeomania. Ebuterte. Breaking stereotypes about plastic over a cup of coffee


1. Anastasia Prosheva, Chief Expert of Closed Loop Economics at SIBUR

2. Galina Zatoplyayeva, Marketing Director, Caffeomania Restaurants

3. Olga Naidenova, co-founder and ideologist of Eburet Brand


Coffee break: 30 min.


/ 16.30-18.00. Design as a Launchpad for the Circular Economy

Discussion on the principles of sustainable design, cases of circular products and responsible manufacturing in Russia.

Moderator: Maria Stepanova, Head of Design and Industrial Design at the National Research University Higher School of Economics, sustainable design laboratory zerowaste.lab.


1. Olga Glagoleva, eco-activist, artist, co-founder and artistic director of sustainability movement GO Circle and upscale atelier TO-NA-TO, lecturer in sustainable fashion at the British Higher School of Design

2. Yaroslava Galaiko, object designer, artist, winner of the "Invented and made in Russia" furniture category, RoPlastic Priz finalist

3. Ilya Tsigelnitsky, founder of ProEcoPen.

4. Nina Ilyina, curator of environmental education at EcoTech, lecturer in Sustainable Marketing at the British Higher School of Design.

5. Ulyana Khokhlova, artist, object designer, winner of the biennale of object design "Invented and Made in Russia



The All-Russian Museum Decorative Art is a topical space in which the experience and traditions of the decorative arts serve as a starting point for communication and creativity. Since 2017, the Museum has operated the Fashion and Design Centre, which educates in the fields of creative industries, sustainable development, industry policy and design diplomacy, is involved in the museification of design objects and the development of the first public collection of object design in the country.


The Higher School of Economics, a division of the Higher School of Economics, is the leading educational institution in the field of design, fashion and art in Russia. We teach modern design and art skills, teach the main secret of success - not to act according to a template, but to think systematically, create concepts, make decisions, know the rules of the profession in order to break them better than anyone else. Today the structure of the School includes 4 campuses in different cities, more than 15 educational directions, more than 5000 students study at our undergraduate, graduate, additional education and postgraduate programmes. The School has its own art studios and workshops, a film pavilion, theatre and fashion clusters and the HSE ART GALLERY.


CREATIVE HUB is a new urban space for discussions and research, a platform for presenting the opportunities and projects of the School of Design and the Institute of Creative Industries Development at HSE for customers, partners, and colleagues.