29 april / 13:00
The All-Russian Decorative Art Museum and the School of Design of the National Research University of the Higher School of Economics organise a discussion platform on sustainable strategies and circular design. On 29 April in the creative space CREATIVE HUB experts in the field of sustainable design and economy, founders and representatives of various brands and designers will speak.
The transition to a circular economy and the realisation of sustainable development goals require new approaches and solutions from Russian companies at all stages of product creation, in which design plays a key role. It is not only about the use of recycled and biodegradable materials, but also about the strategic influence of design on the transformation of business models and society. Moving from individual steps to systematicity is the challenge of contemporary design.
Programme:
/ 13:00-14:30. Design and sustainable strategies in industry policy
Discussion of programmes, manifestos and initiatives on sustainable development and circular economy in Russia.
Moderator: Anastasia Krylova, Head of the Centre for Fashion and Design at the All-Russian Decorative Art Museum.
Speakers:
1.Svetlana Bik, Head of the Expert Analytical Platform "Infrastructure and Finance of Sustainable Development", author of the Telegram-channel "100%_Green"
2.Ekaterina Ivanova, Doctor of Social and Economic Sciences, Associate Professor, Department of Strategic and International Management, Higher School of Business, National Research University Higher School of Economics (HSE)
3.Ekaterina Egorova, expert on cyclical economics and sustainable development, founder of Moscow Circular
4.Vera Burtseva, Director of the Research Institute for Sustainable Development in Construction, Head of the Working Group for the development of the GREEN ZOOM system 5.
5.Pavel Rodkin, PhD in Art History, Associate Professor at the School of Communications of the National Research University Higher School of Economics".
Break: 30 min.
/ 15:00-16:00. SIBUR. Caffeemania. Eburet. Breaking stereotypes about plastics over a cup of coffee
Speakers:
1.Anastasia Prosheva, Chief Expert of SIBUR Closed Cycle Economy
2.Galina Zatoplyayeva, Marketing Director of "Kofemania" restaurants
3.Olga Naydenova, co-founder and ideologist of Eburet Brand
Break: 30 min.
/ 16.30-18.00. Design as a starting point of circular economy
Discussion of sustainable design principles, cases of circular products and responsible production in Russia.
Moderator: Maria Stepanova, Head of Object and Industrial Design at the School of Design, National Research University Higher School of Economics, specialist of sustainable design lab zerowaste.lab.
Speakers:
1. Olga Glagoleva, eco-activist, artist, co-founder and artistic director of the sustainability movement GO Circle and upcycling atelier TO-NA-TO, lecturer of sustainable fashion at the British Higher School of Design
2.Yaroslava Galaiko, object designer, artist, winner of "Invented and Made in Russia" in the category "Furniture", finalist of RoPlastic Priz. 3.
3.Ilya Tsigelnitsky, founder of ProEcoPen.
4.Nina Ilyina, curator of environmental education at EcoTechnologies, lecturer of the Sustainable Marketing course at the British Higher School of Design
5.Ulyana Khokhlova, artist, object designer, winner of the Biennale of Object Design "Invented and Made in Russia"
Organisers:
The All-Russian Decorative Art Museum is a topical space where the experience and traditions of decorative arts serve as a starting point for communication and creativity. Since 2017, the Museum has hosted the Centre for Fashion and Design, which conducts educational activities in the field of creative industries, sustainable development, industry policy and design diplomacy, deals with the museification of design objects and the development of the first state fund of object design in the country.
The School of Design of the National Research University Higher School of Economics is a division of the Higher School of Economics and a leading educational institution in the field of design, fashion and art in Russia. We teach modern design and art skills, teach the main secret of success - not to act according to a template, but to think systematically, create concepts, make decisions, know the rules of the profession in order to break them better than anyone else. Today the structure of the School includes 4 campuses in different cities, more than 15 educational directions, more than 5000 students study at our undergraduate, master's, additional education and postgraduate programmes. The School has its own art workshops and studios, a film pavilion, theatre and fashion clusters, and the HSE ART GALLERY contemporary art gallery.
CREATIVE HUB is a new urban space for discussion and research, a platform for presenting the opportunities and projects of the School of Design and the Institute for the Development of Creative Industries of the National Research University Higher School of Economics for customers, partners and colleagues.